Behind the Camera: The Two Stylists Responsible for Most of Your Feed

If you’ve ever wondered who keeps showing up in Ivory House’s Instagram Reels, here’s your answer.

Meet Cierra and Sarah: the unofficial content department.

Between appointments, you’ll often find them moving chairs to catch the best light, fluffing someone’s hair for the fifth time, or convincing another stylist to participate in “just one quick video.”

(It’s rarely just one.)

Creating content looks effortless when you’re scrolling Instagram. In reality, it usually involves several takes, lots of laughter, and someone saying, “Wait… let’s do that one more time.”

What most people don’t see is that the videos aren’t just about showing beautiful hair. They’re about sharing the personality behind Ivory House. The conversations, the creativity, the little moments that make the salon feel like more than just another appointment.

Every transformation tells a story, and social media lets us bring you along for the ride.

So the next time you hear someone excitedly yell, “Don’t move!” while you’re in the salon…

There’s a good chance another Reel is being born.

Fun Fact

The average 15-second Reel usually takes longer to film than it does to watch.

Worth it? We think so.